| The 360 Movement is a series of research-based studies that focus on self-perceptions of a specified group and compares those self-perceptions to the perceptions by those outside of the specified group. It is similar to an individual 360, but instead focuses on an entire demographic population as the subject of study. For its first study, the 360 Movement addressed perceptions regarding Generation Y. The study focused on Gen Y’s self-perceptions on multiple dimensions. Then, it measured perceptions of non-Gen Y on these same multiple dimensions. We then compared the self-perceptions of Gen Y to the perceptions of non-Gen Y. We are conducting a series of studies using this same methodology on virtually any demographic population, whether in an industry, function, ethnic group, gender, nationality, religion, etc. Our pipeline includes studies on Gen X, Boomers, Women, Engineers, Internal Auditors, and Asian Americans. |
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The ROI Movement features a methodology that allows organizations to measure a dollar-based ROI. These metrics apply to areas such as diversity initiatives, training and non-profit projects. The ROI Movement examines key elements and estimates market values of these elements to asses the dollar return on projects. These ROI dollar amounts will help any organization demonstrate its value, from a small team to a major initiative. This will in turn justify and increase funding and growth for certain initiatives and projects. The ROI Movement serves as both a great calculator and marketing tool. |
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Based on discussions with numerous organizations, California State University—Fullerton’s Center for Research on Employment and the Workforce (CREW) determined a major need for The Guide to Managing and Developing Young Professionals, sponsored by Northrop Grumman. For this Guide, we conducted the Multi-Generation Survey – a nationwide survey of over 2,300 respondents. They identified the most important aspects of a job for individuals of different generational backgrounds and fields of work. With the findings from this survey, as well as data collected from cross-company focus groups and secondary research, we created the guide. |
The Leader Movement measures a user’s leadership index based on key traits identified by executives and professionals, ranked in order of importance and supported by data. It has several unique characteristics:
•Rather than assuming these competencies are static, the research measures changes in these leadership competency rankings every 2-3 years. This reflects how leadership changes over time.
•The Movement measures leadership competencies on a tiered structure, where each level of leadership is surveyed on what is needed to attain their specific position level. For example, senior executives rank leadership competencies necessary for junior executives to climb to the next position. Junior executives will rank leadership competencies necessary for middle management to become junior executives.
•The survey measures how the user rates themselves against these competencies and assesses the gaps. A 360 assessment option will be available to add another dimension of accuracy and a panorama of perceptions.
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