Research & Assessments / Corporate

Are You Worth It? Measuring Return on Investment (ROI) for Business Programs and Initiatives

How Can ROI Evaluations Benefit Us?

ROI matters. Why? Because companies want to see return on their investment in your programs and initiatives. For every dollar they invest in you, they hope to see growth. Whether you’re part of a Fortune 500 corporation or a small business, any program you initiate should demonstrate effectiveness and efficiency.

ROI Evaluations serve as a marketing tool to validate the value of your program and showcase its return to champions and supporters. Our evaluations will help you better allocate resources and secure funding in the future. An ROI Evaluation addresses the strengths and weaknesses of your program – both of which provide excellent reasons for corporate champions to support your initiative with more financial resources!

What Types of ROI Services Does Spectrum Knowledge Provide?

We measure ROI for the following:

How Do You Measure ROI?

For programs and initiatives, we quantify ‘intangibles’ to estimate ROI for the corporation in regards to recruitment, retention, cultural competence, employee/professional development, business development and community outreach. We also evaluate the return of soft skills and human communication training by measuring how it impacts business development.

Events often have tangible dollar amounts associated with their return, such as the number of dollars raised during sponsored events. Less evident aspects of ROI include the marketing and PR exposure at events for sponsors. In addition to existing programs and events, we evaluate strategic plans by projecting the dollar return against the dollar cost of programs and initiatives. When measuring ROI, we look the bottom line while also conducting ‘traditional’ forms of evaluation such as surveys, focus groups and case study interviews.