Research & Assessments / Non-Profit

Are You Worth It? Measuring Return on Investment (ROI) for Non-Profit Organizations

How Can ROI Evaluations Benefit Our Organization?

ROI matters. Why? Because funders want to see return on their investment in you. For every dollar they invest and donate to you, they hope to see growth in your organization and the communities you serve. Whether you’re part of an up-and-coming non-profit or a well-established organization, funders want to see the effectiveness and efficiency of your programs in which they invest.

ROI Evaluations serve as a marketing tool to validate the value of your program and showcase its return to funders and supporters. Our evaluations help you better allocate resources and secure funding in the future. An ROI Evaluation addresses the strengths and weaknesses of your program – both of which provide excellent reasons for new and existing funders to support your organization with more financial resources!

What Types of ROI Services Does Spectrum Knowledge Provide?

We measure ROI for the following:

How Does Spectrum Knowledge Measure ROI?

Program evaluations are an important part of fund development, because funders want to see ROI on nonprofits’ past and current projects. When measuring ROI, we look the bottom line while also conducting ‘traditional’ forms of evaluation such as surveys, focus groups and case study interviews. Programs include events that often have tangible dollar amounts associated with their return, such as the number of dollars raised during fundraising events. Less evident aspects of ROI include the marketing and PR exposure at events for both the sponsors and non-profit organization.

In addition to existing programs and events, we evaluate strategic plans by projecting the dollar return against the dollars invested in the planning and logistics of programs. We also evaluate the return of soft skills and human communication training by measuring how it impacts fund development.